Team

Originally from Belgium, Tom’s commitment to quality rivals his nation’s chocolate. He started climbing at 9 years old, refining his skills on walls around the world, from Belgium crags such as Tilf, Esneux and Freyr, to the Himalayas and North America. A big wall alpinist with a love for suffering, you will commonly find him on a wall testing gear, or in the design lab building tools for the most committed.

 

Zack Goldberg-Poch | Designer and developer

From messes in the kitchen to messes in the design studio, Zack loves creating, building, and testing. He moves at a glacial pace with meticulousness and stubborn perseverance in everything he does, from putting up new routes on Baffin Island to fussing over the smallest details on a design.

Nic Vissers | Brand manager

From new routes in the Waddington Range, too Bigwall climbing on El Cap, Nic is a passionate climber and photographer. Nic enjoys climbing, ski touring, and more recently running around local Squamish mountains. He has a passion for travel and experiencing different cultures. You can always being a smile to his face with a good Coffee. As a totally obsessed gear head he has tested and used almost every piece of equipment out there, Nic is a walking encyclopedia of what works and what doesn’t.

Alex Eggermont | Content creator

In his early twenties, Alex left Belgium, shoved his Engineering degree in his back pocket, packed his bags and set out to Chile with the intention of travelling across the globe on a motorbike. He since then has been recognized for his talent as an outdoor photographer and filmmaker. He has continued to pursue different adventures, guiding in Iceland or Greenland, and dirt bagging around the world. While he always shows reluctance to hike, walk, pedal or skin up snowy hills, Alex never passes up an opportunity for adventure.

Jean-Francois Lacroix | Design Developer

Growing up on skis, JF’s ability to trust an edge shows in everything he touches. Whilst he grew up in Québec, JF’s was drawn to the outdoors that British Columbia has to offer and made it its home. When he is not testing out new ideas in the design lab, he feeds his desire of adventure planning bikepacking trips. With over a decade of outdoor industry experience under his belt, he has worn through more gear than most of us will do in a lifetime.

Steffi Lai | Graphic artist

At a young age, Steffi probably started illustrating before she learned how to write. As a graphic designer and illustrator, she is inspired by her home in the pacific northwest and its lush forests, majestic mountains, dark mysterious oceans, and the many creatures that dwell within them. When she isn't illustrating or designing, you'll find her outside playing on rocks, in the snow, in the water, or on her longboard.